Who Will You Serve?

About a year and a half ago, I read my first entrepreneurship, so-you-want-to-turn-your-life-upside-down-and-change-careers book. This is back when I still thought being an entrepreneur meant opening your own cupcake shop or something. Which wasn’t quite what I had in mind, but I was definitely looking for a way to turn my life upside down.

Anyway, I was buzzing right along through the book when it confronted me with this question: “Who do you want to serve?”

“Oh I got this,” I thought. “Myself!”

DUH. I mean isn’t that the whole point of a career? To make money for your hungry bank account?

Slightly annoyed at not having a good answer and then feeling like a heartless person because of it, I wrote down the only thing I could think of beyond myself: my friends and family.

Totally lame, right?

At the time, I was coming out of a job where most people made life exceedingly difficult, and I really didn’t have the heart to care about anyone else. Sadly true.

But really I just didn’t get the whole concept of service and how it relates to entrepreneurship.

So now as I’m trying to actually build a business, I’m realizing it cannot be done, or at least done successfully, without knowing who you are serving. And actually wanting to serve them.

Recently it’s become apparent that this really should be the foundation of any endeavor you want to pursue with passion. Because if you’re not excited about the people you’re serving, how will you be excited about doing the job that serves them?

So I’ve been asking myself, “What group of people do you want to serve?”

Certainly I can’t serve all people, not just whoever will walk into my metaphorical bakery and buy my cupcakes. As I’ve been learning, if you try to serve everybody, you’ll end up serving nobody. And let’s be real, it’s pretty hard to genuinely care about EVERYBODY, am I right?

“Well then,” I ask myself, “what kind of person am I best suited to serve? What group of people do I know the best and care about the most?”

Well there isn’t anyone I know better than myself. So it seems pretty natural that if there are other people in the world like me, with similar problems and histories, desires and dreams, then they would be the ideal people for me to serve. And I could do it with passion and purpose because I know the kind of road they’re traveling on.

So. Who do I want to serve?

Well it can’t be me. And it can’t be my friends and family. So I figure it’s gotta be…


Yeah, you, the person reading this right now. You who read what I write because something about it just clicks, because this boundless life of passion and freedom and meaningful work is screaming your name too.

I don’t know exactly who you are, and I don’t know how I could be of service to you, but that’s what this blog is all about really…a pursuit, a journey.

So if you do exist, I’d love to meet you. Really truly. Leave a comment, use my contact form, get in touch and let me know why you came to this blog and actually read all the way to the end of this post.

Because really, without serving anyone out there, what’s the freaking point? I mean, I’m pretty sure no one ever opened a cupcake shop just to sit by themselves and eat all their own cupcakes.

Or did they…?

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